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Plus, while the blue app is still Facebook's primary money maker, that may not be the case forever or even for much longer.Snapchat became Snap when it became "a camera company" instead of an app. Google became Alphabet when companies trying to cure cancer and build internet balloons stopped making sense next to search engines and maps. That's a fairly common move as companies broaden their scope.Facebook - "the blue app," as the company calls it now - is still the most popular product, but WhatsApp and Instagram and Oculus and Portal and Messenger all exist as well. A non-Facebook corporate name would actually explain the company a bit better.The second question: Why is Facebook doing this? There are just as many answers to that one, too. But for my money, it's more likely to be something blandly corporate. The Verge suggested "Horizon" as a possibility, given that Zuckerberg apparently wants to signal that the-company-formerly-known-as-Facebook is transitioning from being a social media company to " a metaverse company," and "Horizon" appears to be the metaverse brand. The first question: What's the new name? (This is what everyone stayed up too late discussing on Twitter.) "TheFacebook," "Hot or Not" and "Face" are all popular guesses. Going forward, "Facebook" would be an app in the portfolio rather than the name of the company itself.

The Verge reported last night that Mark Zuckerberg could unveil a new name for the company sometime between now and its Connect conference on Oct.